Akira seems to have gone slightly upmarket in its advertising. Saw this bustop ad at Orchard Road and was surprised Akira actually created a distinctive product. So far, it has produced generic products like kettles, vacuums, cd players without product specialisation.In terms of brand meaning, it seems like it is just a name for cheaper electronics just like Enzer. Well... if it continue
s this way, it may break the mould. Perhaps focus abit more on 1 or 2 core competencies and distinguish itself in those areas.
s this way, it may break the mould. Perhaps focus abit more on 1 or 2 core competencies and distinguish itself in those areas.Audiohouse has just started sending direct 
mailers too. In fact, in the past few months, I've seen more and more direct mailers following in the footsteps of Ikea. And i believe people do read these mailers from Courts etc. Pretty good medium actually... especially when there's alot of information to convey.
mailers too. In fact, in the past few months, I've seen more and more direct mailers following in the footsteps of Ikea. And i believe people do read these mailers from Courts etc. Pretty good medium actually... especially when there's alot of information to convey. 
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