3D house poster for CSC's paint a home.
Tent with clothesline and firewood set up near Engine canteen
Sunday, March 16, 2008
Monday, March 3, 2008
MH is Malaysian Hospitality

My friend was laughing at the rhetoric of the whole slogan but I think it's a good start. Imagine how many people were laughing when SIA came up with the whole idea of the SIA girl and hospitality. In the end, it still worked out right?
This creative use of their airline code capitalises on one strong aspect of Malaysian culture- the hospitality. I can't say this for everywhere in Malaysia but I've had a few experiences - being invited to a wedding in Kelantan, a Miri taxi driver bringing us to his family stall for cheap Sarawak kolo mee. If others have such experiences too, the whole MH idea is going to work.
Definitely it's beyond just the advertisements. Other than the slightly old aircraft I took, the whole vision could be realised if the cabin crew and check-in staff all buy-in into the idea of being hosts rather than service crew.

It's a wonderful start with a campaign. I hope it succeeds in implementation.
Some links with background and reasons for the branding:
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